Coming up with ideas for social media posts can be tricky. You don’t want to be sell, sell, sell all the time.
It’s really important to ensure that your content is varied. Speaking to your audience about your business is definitely something you should be doing, but make sure that you are also posting content about you. The person behind the brand.
By including an element of storytelling in your social media, you can build a relationship with your audience and encourage them to know, like and trust you (and then to buy from you).
Here are five different areas that your posts can focus on:
📢 Your Products
Your products can include your services if you don’t provide actual physical things. Take lovely photos, talk about what you do, record a video or Reel of your product being used or you doing something worky.
📢 Your Target Audience Pain Points
You should be aware of these from when you created your ideal user personas. What issues do they have? Focus on these and they will recognise that you can help them ease that pain and provide whatever it is that they are missing. They may not even realise that they are their pain points until you highlight them!
📢 You (think behind-the-scenes and storytelling)
This is definitely where stories and Reels stand up. Stories and Reels are the place for fun. Short videos that you can add hashtags, music, stickers, filters etc to. And you can talk directly to your audience (if you are brave enough to be on camera).
📢 Tips and Tricks
Sharing these puts the spotlight on you as the expert. And I’ve seen some brilliant ways in which these have been shared via stories and Reels (look at filters for phone screens and use Canva). A good way to share these on your feed or timeline is through carousel posts; include one tip per image.
📢 Industry News
Be the first person to find out what’s going on in your industry and share updates with your audience. Use apps such as Feedly to curate articles for you so you don’t have to trawl through millions of company blogs. And follow industry thought leaders on social media.
Mix things up a bit (this is loads easier when you have a strategy and plan your social media).
Don’t forget, you can also find inspiration in awareness days, in relevant hashtags, in everyday life.
Where do you get your ideas from?