A client of mine has a relatively new Instagram account and one of his goals for it is to grow his account and get more followers.
This is a valid goal, however, it’s also important to remember that you want the right followers, i.e. those who are likely to go down your sales funnel. And the way to do this is by being strategic with your social media.
The kind of things we’re talking about here are:
- Hashtag research
- User persona creation
- Influencer research
- Competitor research
- Relevant content creation
And it does take time.
So when my client informed me about his follow/unfollow strategy, I couldn’t really approve it as one that has real integrity.
What is a follow/unfollow strategy?
You may have experienced it, an account follows you, you follow them back and a few days later they unfollow you. It’s a hack used by accounts to grow their following without having to increase their following numbers. But it’s not a really good way of doing it. Here’s why…
Follow/unfollow strategy problems
Irrelevant followers – you may end up with an increase in follower numbers but they may not be the right kind and will never take the action that you want them to take
Lose followers (for good) – people may notice what you have done and unfollow you and take it personally.
Restrictions – if you follow or unfollow too many accounts within a short time frame then Instagram may think you are a bot and restrict you from any form of activity for a certain amount of time.
Here’s some information on Instagram limits in 2022 I found from the PreviewApp blog:
A better strategy
The best thing you can do on Instagram to grow your following with authentic, relevant accounts is to engage.
Engage with the followers you already have.
Engage with accounts you are following.
Engage with accounts you aren’t connected with yet
Engage on posts using specific hashtags
And remember – unless you’re Jennifer Aniston, you’re not likely to hit 1million followers in a day. So be realistic and invest in engagement.
I have capacity for a new social media management client. If you're looking for someone ace (and all the other things listed above) to manage your social media then book a discovery call to talk through which package would be best for you by clicking on the image 👆🏻.