seal point cat against yellow background with lightbulb above its head

Here’s the scenario: you’ve downloaded the Instagram app, you’ve set up your profile, given it a recognisable username, updated your 150 character bio (and included keywords) and added your profile picture.

What’s next?

Well, you’ve got to think about adding content and growing your account. Which means you’ll have to do some research, create a strategy and a plan (for content and growth). In the meantime, here are 3 things you can do once you’ve set up your profile so that it doesn’t lie dormant.

Add content

Yes you’ll have to do your research in order to create amazing, valuable and eye-catching content. But whilst you’re doing that why not post 9 photos to start with. Doing this means that when someone checks out your account they actually have something to look at.

Here are some ideas:

  • A picture of you
  • A picture of your workspace
  • A picture of a product you sell
  • A picture of your pet
  • A picture of something beautiful (scenery, flowers, the sky)
  • A picture of a cup of coffee
  • A picture of something that brings you joy

Then once you start posting more strategically, you can decide to either keep these posts or archive them.

If you’re happy to spend a little bit more time on this, try creating a 9 square puzzle grid using Canva. Here’s a quick tutorial on how to do that. 

Start using stories

The good thing about stories is that they don’t have to be perfect, they are meant to show the behind the scenes stuff. This means that you can start posting to your stories straight away to help people get to know you.

Here are a few ideas for stories:

  • A boomerang of you drinking coffee
  • A video of you talking to the camera
  • An introduction to you
  • Use the engagement stickers (poll, question, slider, quiz)
  • Are you out and about? Share your location using the location sticker.
  • Use the create option to add a text-only story 

Remember, you can add any useful stories (educational, services, about you) stories to your highlights for people to access quickly and easily.

Have conversations

Take some time out each day to scroll through Instagram and start commenting on other people’s posts. Give compliments, offer advice if they are asking for it, express your opinions on something that you are knowledgeable about in your industry. 

This is how you start forming those connections and building relationships. Which is what social media is all about.

To help you can download my Weekly Planner for Social Media.

By doing these things, you’ll give yourself a really solid foundation for building your Instagram account and presence on the app.

And have fun whilst you’re doing it.