In light of recent events on Twitter I thought it would be useful to remind you that you don’t have to be on every single social media platform if you don’t want to be.
I included Twitter in my strategy to begin with, so that I could TEST whether it worked or not.
After a while I realised it wasn’t serving me. And I couldn’t really justify including it as part of my social media strategy.
What I did with this social media platform
I decided to stop posting there and remove it from my planner.
Next, I took the link to Twitter off of my website and added a pinned post to tell potential clients and followers where I was hanging out if they wanted to connect* (that’s a useful tip for you).
At that time, I didn’t leave it completely. I found that Twitter was useful for:
⚡ using the lists I created to keep up to date on news and info on things I want to know about for me and my clients
⚡ serving clients who use Twitter
⚡ being nosy and it can be a good source of news and, well gossipy stuff really
Honestly though, now that the platform has been bought by ‘you know who’, I’m tempted to leave it completely.
My takeaway from the experience was: it’s OK to let things go if they aren’t serving you. And if that means leaving a social media platform then so be it.
What do you think? Is there anything you can let go of?
Also, what’s your opinion on these recent events? I’d love to know.