Social media can be overwhelming. There’s a lot going on in a lot of places with a lot of people.
This can lead to feelings of anxiety and stress, which is not good for any of us.
I’ve been on social media in a personal capacity for a loooong time now and professionally for a good few years. I’ve learnt a lot about social media in that time.
Here are 10 things I’ve learnt over the years that I hope will help you:
Your posts don’t have to be perfect.
Being present is the most important thing. Having a social media presence and sharing valuable content that will help your audience is so much more important than a typo.
You don’t have to post every day.
Be consistent but be sustainable. If you know you can consistently post 3 times a week choose that over trying to post daily and experiencing overwhelm.
Try new things.
Not created a Reel yet? Give it a go. Social media is updating what you can do all the time. And a lot of it is actually pretty fun to do. Check out this blog for ideas for Reels.
You don’t have to be everywhere.
Be where your ideal clients are first and foremost. Consider where they are hanging out and hang out with them. They won’t know you exist if you’re on a completely different platform talking to the wrong people.
You can avoid the rabbit holes.
It’s so easy to spend hours scrolling on social media. Flipping from one app to another. To avoid this: set a timer to start and stop your engagement time. Have set tasks to do and put your phone down once you’ve done them.
You really have to engage.
Social media is all about being SOCIAL. Posting and running doesn’t work. Comment on posts, send DMs, react to stories. And focus your engagement on content posted by your ideal clients and influencers.
Check your metrics.
Schedule time each month to check your social media metrics. Make sure you focus on the ones that mean something. Likes and follows are great but how’s your reach? Which type of content is performing the best? Where is your website traffic coming from?
Going live isn’t that scary.
Once you’ve done it a couple of times it gets easier. Decide when you’re going to go live, decide what you’re going to talk about and DO IT. For added accountability you can set up reminders to let your followers know that you are going to be going live.
You need to have a plan.
Creating and posting content ‘on the fly’ may work sometimes, but it may not work in the long term. Create a social media strategy and plan your tasks over the year, month, week. It’ll also take the pressure off.
Scheduling tools will change your life.
Scheduling in advance is an absolute game changer. There are loads of brilliant tools out there, some of which also help with analytics. Try out a couple of premium versions or go totally free by using Facebook Business Suite (for Facebook and Instagram) Batch scheduling FTW
BONUS: remember that people show a filtered version of themselves on social media so don’t compare your life to a snapshot of theirs. People also find it easy to be negative towards others on social media, this is their issue, not yours. It’s very unlikely they would do this in a real life situation.