Ever feel like your social media is more ‘getting there’ than ‘nailed it’? And you’re not really sure why? Whether you’re just starting out or having been plugging away for a while, it can feel that way.
The trick here is to take a step back and look at what’s going on with your social media. And this can be done through a social media audit.
What is a social media audit?
A social media audit isn’t as scary as it sounds, I promise. It’s actually a really useful way to take a look at each platform with a constructively critical eye and figure out:
- Identify the things that are going REALLY well (so you do more of them)
- Identify the things that need improving (so you can change them)
- Identify anything that’s missing (so you can include it)
What should you be looking at?
These are the main areas that I would recommend.
- What platforms are you using and what are the main stats, i.e. number of followers, connections, likes etc
- Is there consistency across the platforms? Are the brand colours being used? Are you using the same name / handle? What are your bios like? Are your profile pictures the same throughout?
- How often is content going out? Is it varied? Does the content add value to the customer?
- What do you think is working well? What generates good engagement?
- What’s working? Why is it working? Can you do more of this?
- What do you think could be improved? How could you do this? What do you need to do?
- What’s missing? Could you introduce any new formats? Are you utilising updated features as much as possible?
TOP TIP: create a Word Doc / Google Doc or Canva Doc to record your findings so that refer back really easily.
Carrying out a social media audit is a really useful exercise to do at the start of the strategy process. You can then repeat the exercise every 6 or 12 months to make sure you’re staying on track.
PS if you ever do want a fresh pair of expert eyes on your social media, get in touch please feel free to book in with me for a social media audit.