social media audit search

Ever feel like your social media is more ‘getting there’ than ‘nailed it’? And you’re not really sure why? Whether you’re just starting out or having been plugging away for a while, it can feel that way. 

The trick here is to take a step back and look at what’s going on with your social media. And this can be done through a social media audit. 

What is a social media audit?

A social media audit isn’t as scary as it sounds, I promise. It’s actually a really useful way to take a look at each platform with a constructively critical eye and figure out:

  1. Identify the things that are going REALLY well (so you do more of them)
  2. Identify the things that need improving (so you can change them)
  3. Identify anything that’s missing (so you can include it)

What should you be looking at?

These are the main areas that I would recommend.

Platform review

  • What platforms are you using and what are the main stats, i.e. number of followers, connections, likes etc
  • Is there consistency across the platforms? Are the brand colours being used? Are you using the same name / handle? What are your bios like? Are your profile pictures the same throughout?

Content review

Performance review

  • What’s working? Why is it working? Can you do more of this?
  • What do you think could be improved? How could you do this? What do you need to do?
  • What’s missing? Could you introduce any new formats? Are you utilising updated features as much as possible? 

TOP TIP: create a Word Doc / Google Doc or Canva Doc to record your findings so that refer back really easily.

Carrying out a social media audit is a really useful exercise to do at the start of the strategy process. You can then repeat the exercise every 6 or 12 months to make sure you’re staying on track.

PS if you ever do want a fresh pair of expert eyes on your social media, get in touch please feel free to book in with me for a social media audit.