Social media jargon can sometimes leave people feeling a bit lost. And no-one likes that feeling. 

Let’s use this opportunity to clear up some of those buzzwords:


Call To Action – the bit in the post where you’re told what to do (eg click on the link in bio, like this post, share this post so that others will find it useful)


Hashtags (#) are a great way to connect on social media. And when used correctly they can help make you more visible as you could show up in a search.


Use these to see how your posts have performed; how many views, likes, comments, the reach (how many unique views) and impressions (how many actual views) AKA metrics. (Also see vanity metric).


This refers to where you are posting on. May also be referred to as the channel, or as Facebook, Instagram, LinkedIn etc

Social proof

Has your audience reacted or engaged with your post (likes, comments, shares)? Then you have social proof.


When you include another user’s username or handle in your post to get their attention or because you were with them at the time, you will be tagging the. An example of this is my Instagram username @alternativesocialuk

User-generated content (UGC)

Why not ask your followers/fans to create content for you and you post it on your channel? This is a great way to get people involved with specific campaigns you are running, like a social media challenge.

Vanity metrics

These can lead you to feel good (or bad) about your posts’ performance due to the numbers or likes or followers. Be careful with these as they don’t always give the most useful data.

If there are any more terms you’re not familiar with, please let me know and I’ll reply with the definition 👇🏻👇🏻👇🏻