A lot of people lack confidence when it comes to posting on social media (especially VAs) because their posts might not be good enough, or perfect, or they might look silly, or they worry about what others will think of them.
When it comes to social media for our business we need to remember what we are using it for:
- To spread awareness of our businesses
- To allow others to get to know, like and trust you
- To form connections and relationships
We are all so used to it being a part of our lives that we forget that there are people behind the accounts. Unfortunately this can lead to people being less than kind when someone makes a mistake.
So in my humble opinion, there has to be an element of ‘don’t sweat the small stuff’ and a reminder that (as mentioned above) there are people behind the posts. Here are 3 Faux Pas That Are Actually Okay to Make With Your Social Media (and 3 that you should really avoid):
Not posting every day
It’s really not a problem if you don’t post on social media every single day and the optimum frequency also depends on which platform you’re posting on anyway. My advice is to stop worrying about posting every day and focus on consistency and sustainability. If you only have time to plan, create and post 4 times a week, then do that and avoid burnout.
Getting it wrong
OK so you publish a post and the information is wrong, you added a date that was incorrect or posted the wrong image with a caption. It’s not the end of the world. You can always edit the post (add a little comment ETA…), take the post down and repost with the correct image. If someone points the mistake out to you then say ‘thank you’. TOP TIP: you can always use this experience in a future post.
Pointing out spelling mistakes, grammar errors etc in my mind is a pretty ableist thing to do. Whilst it’s great to have a perfectly written post, we’re all human and errors happen, they just happen. The NHS website states ‘It’s estimated up to 1 in every 10 people in the UK has some degree of dyslexia.’
I have to add though that there are a few things you should definitely avoid doing:
Social media is supposed to be social so you need to be active. Comments on posts, share them, like them. Send those DMs to show your appreciation of someone else’s posts. Have conversations. PS this is always easier when you have an engagement plan too.
Relying solely on social media
The Facebook/Instagram/WhatsApp breakdown showed us all that whilst social media is very valuable for our businesses, we shouldn’t rely on it 100% to communicate with our clients. You need to have a bit of online real estate that’s your own, so consider growing a mailing list and having your own website.
Not having a plan/strategy
I guarantee that you’ll find social media soooooo much easier and less daunting if you have a plan of action. A strategy can help you figure out who you are talking to, what you need to talk about, how you can plan your content and much more. It really does take the edge off. If you don’t have a strategy in place at the moment, I can help with that. Just let me know.