how to do social

In last week’s blog I introduced the idea of being S.O.C.I.A.L. and using this acronym to help you plan your social media content. A quick recap:

This is a good start but for some business owners, another big issue is that they don’t feel like they have enough time to work on their own social media. Obviously this is a point where I remind you that you can ALWAYS outsource your social media to a Social Media Manager – get in touch if you would like to talk more about that 😉 

So they post haphazardly; when they remember or have a chance (ring any bells?)

My advice for you… break it down into manageable chunks of time throughout the month and work on the tasks within those chunks of times ONLY.

Here’s what I do:

I work in advance and break each month’s social media tasks into 4 week blocks:

Week 1: plan all content (to be scheduled and posted natively)

I use a Google Sheet, I create a new tab for each month and add the days. Then I populate with any relevant awareness days. Next I add the S.O.C.I.A.L. acronym (1 letter per day). Finally I go through and add a note stating what I will focus on each day.

Week 2: create the imagery in Canva or take photos

I create a new folder in Canva and give it a title (e.g. February 2022). Then I create a mixture of still images, carousel posts and videos based on my planned content. I give each image a title (the date). I will also create reminders in my calendar for when I have planned to post a Reel or go live.

Week 3: write the copy for the first half of the month and schedule 

This is a bigger job so I spread it over 2 weeks. I refer back to the plan and the Canva images and write the copy to complement them. 

Week 4: write the copy for the second half of the month and schedule

Because I break this task up into 2 weeks, I avoid getting burnt out and the second lot of copy is just as fresh as the first!

The benefits of working in this way

In my experience this really does help me focus, I’m not thinking about writing the copy when I’m at the planning stage, for example. And I know that some tasks will take longer than others and I will need to be more creative for some also.

So for next week, pick a day when you can allocate 1-1.5 hours to work on your social media and start with week 1. 

Let me know how it goes 🙂