steps on a yellow background 3 steps to social media success

Social media, it’s as easy as 1, 2, 3 – well maybe not that easy but there are a few things to bear in mind that can help you develop a successful social media. And today I’ll cover 3 of these. Get these right and you’ll be on to a winner.

Know your audience

One of the first steps when creating a social media strategy is getting to know your audience and that often involves identifying who your ideal client is, what they do, where they hang out (online and in real life), what their pain points are. When you fully understand all of these then you will be able to share the right content with the right people in the right place.

If you would like some more guidance on this I am running a workshop on this very subject next month. 


Honestly this was an absolute game changer for me. Once I started planning my content I felt the pressure ease. I mean the idea of creating and posting unique content every day without any idea of what I was going to talk about made my head implode. When faced with this most people won’t do it. And that’s where inconsistency begins. So plan it out, create content in batches and schedule it in advance. Top Tip: when planning I always factor in some ‘off the cuff’ content such as Reels. 

How to plan your social media effectively is a topic I cover in my upcoming course. 


It’s not called SOCIAL media for nothing. One really important aspect of social media is community. And to do this you need to engage with other accounts. Take time to respond to comments. Quick react to stories. Send DMs. Comment, like and share valuable content. It will get you noticed.

Guess what? I have a plan for this you can download.  

And remember even though imho social media marketing is incredibly valuable, it is only one element in your marketing strategy as a whole. Complement it with things like email marketing, paid advertising and networking. 

Are you a VA who is unsure about who their ideal client is and wants to learn how to create a user persona? Join me on the 18th of February for my Designing a Strategy Around Your Customers workshop.