I’ve been involved in a few conversations recently that have centred around the topic of personal branding.
What is personal branding?
Personal branding is all to do with the way you present yourself as an individual in order to encourage the right people to know, like and trust you.
And, as is the case with branding as a whole, it influences the way people think about you when you’re not there. So you have to leave people feeling a certain way.
The first step in personal branding
For me, the first step in sorting out personal branding is to figure out what you are (or I am). And this means really identifying and investing is the authentic you.
As a person who has always felt a little outside of the norm, a misfit, an alternative (and so on), I think I’ve had to work on this for most of my life.
In particular over the past few years.
You see, I completely lost who I was for a while. When I was married and the situation wasn’t great, I lost myself.
And when that relationship ended I wholeheartedly threw myself into finding out who I was again.
Because of this it’s fairly easy for me to identify the authentic me. I’ve definitely done the work!
I’ve been able to take ownership of who I am and build confidence in my identity. I do not apologise for who I am and I don’t want you to apologise for who you are either.
The authentic you
You may remember that I ran a series of workshops before Christmas. The first of these was called ‘Get Visible As Your Authentic Self’. I think the content for this is pretty relevant now.
So what I’ve decided to do is to share the worksheet that I created to accompany the workshop. You can get your copy of the worksheet here.
I’d love to know if you find it useful.